Los puntos clave de los articulos promocionales

¿Por qué utilizar los regalos promocionales?

Regalos promocionales artículos de promoción podrían ser descritos como artículos utilizados con fines promocionales en marketing y comunicaciones de marketing, y generalmente contienen el logotipo de la empresa. Sería razonable estimar que aproximadamente la mitad de tales artículos promocionales adquiridos se contabilizan por la ropa / productos usables, escritura implementa / plumas y los calendarios en una variedad de temas. Sin embargo, se pueden utilizar lo que elementos sólo está limitado por la imaginación. Por ejemplo, otros artículos promocionales comúnmente disponibles incluyen: estrés de tazas, juguetes, dulces, platería, cristal / cristalería, artículos de cuero, tapetes de ratón, sombrillas, distintivos, diarios, computadoras relacionadas con productos y mucho más.

¿Por qué utilizar artículos promocionales?

Las principales características de los artículos promocionales pueden resumirse como sigue:

Bajo costo relativo. Otros métodos de publicidad pueden ser mucho más caros. Productos promocionales también tienen ese valor de ‘quedarse’. Usado, utilizados o vistos a veces sobre una base diaria por ejemplo, artículos de escritorio y así puede alcanzar considerable alcance e ‘impresiones’ / ‘repetición’. Si estas interesado en articulos promocionales y articulos personalizados puedes visitar la web de Goodie, en la que se trabaja con todo tipo de merchandising para empresas.
Alto valor percibido. Estos artículos son ‘dones’ – son percibidos como teniendo gratis. Es justo asumir que mayoría de las personas les gusta recibir algo gratis y también reciben regalos. Las respuestas emocionales y conductuales a recibir tales regalos ahora superan el bajo costo de los artículos ellos mismos.
Flexibilidad. El producto y las variaciones de decoración de producto realmente son limitadas solamente por presupuesto. El regalo adecuado puede ser producido para atraer a su mercado objetivo.
Generalmente los beneficios de los artículos promocionales son podrían ser agrupadas en varios títulos, incluyendo las siguientes, aunque se acepta que puede haber algunos crossover:

La imagen de merchandising entorno la marca y empresa

La buena voluntad y una actitud positiva hacia la empresa y marca puede crear en los clientes que reciben regalos de empresa promocionales. La misma positiva actitud, buena voluntad y la lealtad pueden ser inculcadas o consolidados en empleados que reciben promoción regalos por ejemplo gorras, camisetas o artículos de escritorio.
Fidelización de clientes y relaciones con los clientes incluso mejor pueden resultar de la utilización inteligente de los regalos promocionales.
Pueden dar regalos como incentivos por ejemplo alcanzar cierto estatus dentro de la empresa o alcanzar objetivos.
Los clientes pueden estar animados / motivado en contacto con la empresa para recibir los regalos por ejemplo recoger fichas en envase para recibir un regalo promocional.
Para celebrar un aniversario, un evento de marketing o un logro de la empresa, puede recompensar clientes o empleados con regalos promocionales apropiadas.
Crear conciencia, aumentar el reconocimiento y recuerdo

Su insignia, nombre de la empresa y datos de contacto se incluyen generalmente en artículos promocionales del regalo. Esto significa que el nombre de la empresa se anuncia por ejemplo cuando se usa ropa promocional, o sombrillas promocionales se utilizan.
Exposición a los elementos promocionales puede ayudar a sensibilizar a la sociedad o un marketing y publicidad campaña, aumentar el reconocimiento de la ayuda por ejemplo la marca o una celebración de empresa / evento o una campaña publicitaria.
Los clientes pueden estar recordó a dónde ir para bienes y servicios por ejemplo, si el tiene una pluma promocional, o detalles de artículo de escritorio con su empresa en él.
Aumento / estimular conduce, conversión y ventas

Empleados vendedores pueden motivados y recompensados por ciertas mercancías promocionales de mayor extremo.
Tráfico de mostrar Comercio (que puede producir cables) puede aumentarse ofreciendo atractivos regalos promocionales.
Un contacto de negocios o un plomo de la perspectiva de cliente se puede convertir a un cliente con el uso correcto de los regalos promocionales como motivación para dar el paso final. Clientes caducados pueden alentarse a vuelven a ser clientes de la misma manera.
Preparados para ejecutar una promoción con regalos promocionales

Preparar un sistema para medir la efectividad de la promoción. Esto le permitirá gestionar la promoción y comparar con futuras actividades de promoción.
Asegúrese de que copias de su logotipo están preparados en el formato correcto, es decir preparar una imagen clara de más de 300 dpi de resolución, usar un formato vectorial (EPS o PSD), RGB y CYMK versiones a mano de color, utilizar un profesional cualificado con un paquete de buen software por ejemplo Adobe Photoshop.
Permitir suficiente tiempo para los regalos promocionales ser preparado y enviado por ejemplo, 3 semanas.
Compruebe el servicio (por ejemplo, asesoramiento y asistencia) y muestras de productos de calidad y verificar el envío / distribución opciones antes de comprometerse a sí mismo a la elección de un proveedor de regalos promocionales.
Qué esperar cuando ordenar regalos promocionales

Una puesta a punto costo para preparar su pedido.
Un número de pedido mínimo.
Un precio más bajo por artículo para cantidades más grandes de la orden.
Si usted requiere más información, póngase en contacto con nosotros.

Gift Cards and Play Store, what you need to know

Over the years, Google Play Store has evolved to become one of the most popular mobile app stores. Since its launch on October 22, 2008, have been a lot of updates and news aimed to provide the best user experience. Of course, in all this timethere have been things to not know of the shop Play Store then you want to share.
In 2015, Google reported that you analyzed 6,000 million Android apps every daywith the intention of finding malicious or harmful applications. The company has policies that promote safety in its app store including the possibility of obtaining amonetary award if you discover a vulnerability in Play Store.

 

Because Play Store is updated constantly, failures and “bugs” that are generated inthe new devices, they are corrected to ensure that the app store stays secure.

 

One of the key points for the success of Google Play Store is that there are a largenumber and variety of categories for Android applications. This means that usershave more than where choose. The top 10 of the most popular Google Play Storecategories include: games, entertainment, productivity, communication, personalization, music and audio, Social, media and videos, and travel.

 

GOOGLE PLAY STORE DOWNLOADED APPLICATIONS

 

After the emergence of Google Music and the re-nomination of the store of applications, for July 2013, Google announced that Play Store had surpassed one millionpublished application for Android, in addition to more than 50 million downloadshad been recorded. The latest statistics indicate that until September of this 2016,the number of applications available in Play Store reached 2.4 million.

 

This is also something that many people do not know and that is very useful, particularly if you are interested in buying apps in Play Store. The available payment methods currently include debit or credit card, PayPal and gift cards. This last formof payment is very convenient for those who do not have credit card or a PayPal account, since they can buy at authorized stores Play Store Gift cards and redeem acode that can be then used to purchase applications.

Free applications and Google play gift card

Between 2009 and 2014, measured the distribution of free applications and payment applications in Play Store. It was determined that in 2009, the 60.8% of all applications for Android available were free, a percentage that rose to 68.8% in 2014. Since most of the Play Store applications are free, Google has to use effective business models for income. You can know more about get google play gift cards in this website.

 

In this sense, the world distribution of income in Play Store was calculated in January and November 2013 on the basis of business models. The results indicated thatin November 2013, 98% of revenues were generated by free applications throughintegrated applications purchases. Only 1% of revenues were generated by payment applications.
Play Google Play Books, or books is an application for Android that allows readingelectronic books. Google developed this app in February 2011 and currently offersmore than four millions of eBooks which can be purchased directly through Play Store. All books that are purchased can also be stored in the cloud, allowing you toaccess them from within the application or by using the web.
The interesting aspect is that users can store over 1000 ebooks free of charge, but always and when each file does not exceed the 50 MB in size. The latest versionof this application already allows users to upload their own electronic books in formats PDF and PUB.
It is a very interesting feature that lets users Play Store, share payment applications with up to six members of his family. In other words, if a person buys a game, anapplication, a film or a book, can share that content between different device without having need of register and of course without having to buy the “article”.

Fantastic Tours in Barcelona

Discover the fantastic tour with City Tour Barcelona.

In a city so rich in culture, it is imperative to properly choose our tour type to not miss anything of what offers for tourism this beautiful city.

Here ia a list of the places you should know on a City Tour in Barcelona known also as one of the most beautiful cities in Europe.

What to do with City Tour Barcelona?

To start we have the Sagrada Familia. The world famous Church of Gaudi is undoubtedly the most recognized symbol of the city and also one of the most popular buildings in the world. The façade and the crypt and apse were recognized as world heritage. In this website you can check a nice city tour in Barcelona.

Then we found the Park Güell located on the Carmel mountain, the original Park Güell was commissioned by Eusebi Güell businessman to the famous architect Antoni Gaudí. A true gem of modernism which was also declared a world heritage.

We also have the Paseo de Gracia, which is one of the most significant of all Spain Street, since it houses some of the most important buildings of modernism: “La Pedrera”, Gaudí, La Casa Batlló or La Casa Mila another work of the famous architect, the Casa Amatller of Puig i Cadafalch and Casa Lleó Morera. Like wise, they can then visit La Rambla, which is one of the most important avenues of the world.

Travel links l’Eixample (which means Expansion) to the old town from Plaça Catalunya – heart of the city – to the statue of Columbus. May you are interested in this post of Barcelona CityTellers about a nice restaurant in Barcelona called Catala Brewery.

The user can also visit Santa María del Mar recognized Gothic church built in the 14th century. Its outward appearance although it is sturdy and solid may deceive you, but boasts an impressive interior.

Amazing experience for the city of Barcelona

Our list is also the Torre Agbar, which has quickly since its inauguration in 2005 in a symbol of the city. It is a building of phallic shape which offers a night visit to the public since it has 34 plants that illuminate for a few hours with different colors thanks to the 4,000 leds installed in the facade.

Likewise also the Palau de la Música Catalana is a mythical Auditorium, work of domènech i Montaner, also recognized as world heritage, and known to be one of the great icons of modernism. And of course go to the Cathedral of Barcelona is the ideal starting point to this medieval atmosphere that exists in its narrow streets and squares. This youtube channel its about tours in Barcelona and the vids are pretty interesting.

And finally the Camp Nou the Football Club Barcelona offers users the possibility to visit its Museum and do a guided tour through the countryside, although it would be best, attend a party, obviously.

Recommending some applications for mobile in this 2017

2016 stays behind to make room for new beginnings, new things live, feel, or do. The new year occurs as a canvas in white which must be filled and a good choice to do so is in new year’s resolutions.

The purposes are those intentions that are targeted in a list and that the majority of people forget a few months or even weeks. Quitting smoking, play more football, travel, save, find a partner… There are for all tastes and colors, but if they appear on that list or are wandering your mind, is something.

Many times what you lack is sufficient motivation to achieve them; other simply leave them aside by laziness. It can also happen to disappear from our list because it already does not interest us, because we see them as impossible or because we have put so many that it will be impossible to comply with them and we have to make a selection.

In this 2017 I recommend some mobile applications (Android and iOS) that will throw you a cable in fulfilling these purposes of new year you’ve marked.

Notes, to always have the present list

Once we make the list of objectives, a common practice is to store it in a drawer waiting that the time to delete something and take out it again.

Error, so it is likely that something you forget as the days pass. The best thing is that you carry the list always up and the easiest to do this is make a note and save it on your mobile phone. Both Android as iOS have their native Notes application, what won’t lack download anything. Even so, you can always create and save a Word document in the application of documents from Google or Microsoft Word, as well as Evernote or OficeSuite, among many other applications.

Fintonic, to save or not to waste

Save or properly carry the finances are two aspects that concern enough people along the year and the most important things in the list of purposes of many people. Whether to save for contingencies, to give you some whim or to try to improve your quality of life, the money management is important and is very well controlled from mobile applications.

Fintonic is an ‘app’ for Android and iOS that carries an exhaustive control of costs and revenues. It is stored the information of all your accounts and credit cards so that you can have at hand all the movements of the same and know how much money you have and how to invest it. It has a warning system that alerts you of those moments where there are incidents (payments of commissions or erroneous, for example) and displays tips to help with finances.

Globalization, to learn a new language

Globalization is one of the critical applications when it comes to learning languages. For many considered one of the best, its premise is that you learn while having fun. The ‘app’ will make you a level to know at what point test start and root of that level after level, start and with interactive lessons (with games) that include exercises of all kinds, both grammar and writing or pronunciation. With it you can learn English, German, French, Portuguese and catalan. If this application does not like or does not contain the language you want, check out our article on all kinds of resources to learn languages for free, that is sure to find something with which cross this goal on your list for 2017.

Separating Merchandising with promotional gifts

Did you know that you can significantly increase the sales of your products thanks to the interior design of your establishment? It is not a simple matter of decoration or window dressing, but that merchandising goes far beyond. Thanks to this technique of marketing we will learn to have products in our establishment optimally (visual merchandising) and create the best conditions for increasing the sales of the same.

If you have a trade or physical settlement, you should know that, in addition to the location of the same, promotional activities that you have carried out or the flashy or “good” that may be your products, there are a number of tactics that will help you improve the sale of them within your establishment: merchandising.

Many people confuse the merchandising with promotional gifts, but it is two very different concepts. The merchandising is, really, a set of techniques that contribute to enhance the sales and profitability of businesses, especially those that work in the form of free service.

Relies, essentially, on the way in which we put products into our establishment and how you have the furniture of the same get the attention of our customers on certain products, which helps to significantly boost sales. Arguably, it is the Marketing of the product at the point of sale which aims to give the product an active role of sale through your presentation and your environment.

Thus, the merchandising takes our local or point of sale as a center of communication with the customer and as a means of differentiation from the competition, submitting to each client the stimuli to stimulate purchases.

Despite the fact that merchandising is almost a science that takes into account a multitude of criteria to help promote the sale of products, any small business can significantly improve product sales following a series of key recommendations and making an investment moderated in its establishment.

Let’s see then how the merchandising and the different strategies used to classify products and decide what their optimal place within the establishment.

No doubt that Merchandising now a days, its is one esential thing in any business, If the owners want to become heared, they must give a potential focus to merchandising and marketing, it is a nice key for going through the way of triumph in any business sector, soon we will bring back more info about merchandising and strategies, apart from some nice products that can be used on this.

Mobile and Virtual reality increases they updates this year

Samsung struggles to keep its place of privilege in the MWC. The Korean firm, which had made the appointment in Barcelona its major annual event, searched the form of hoarding role without throwing mobile, but with two interesting product lines.

After the scandal of explosive Note 7 batteries, Samsung is renewed with two tablets designed to give high performance and a great step forward in virtual reality. The expected successor to the Galaxy S7, whose natural launch would have been in this event in Southampton, will be released on March 29.

In spite of Samsung, the Note was protagonist of the evening when environmentalists from Greenpeace interrupted the show to claim that the mobile failed components are recycled. Something which, on the other hand, it is already in the plans of Samsung, which includes making some changes until it is safe and give output in emerging markets.

The touchpad has become more sensitive, with possibility of drag and drop. This control is reminiscent of the popular Wii from Nintendo, belt, but also the mechanics of use, and they will bring some mobile applications according to this.

The Virtual Reality rocks on

Last year they had a special guest in its presentation, the most anticipated character and the great absence of this Edition, Mark Zuckerberg. The founder of Facebook crossed the room inadvertently while attendees recreated in virtual reality. Samsung has boosted this format with an edition of their VR goggles, born of their collaboration with Oculus, the company owned by the social network. In the wake of Google with Daydream, have reinforced the most weakness, positioning, with a remote control. This achieves gain in credibility. Thanks to the remote control, user avoids potential dizziness, feel always the first person control and creates a much more credible interaction than in previous versions, where it was necessary to frequently touch the side of the helmet.

In this same vein, the touch panel has become more sensitive, with possibility of drag and drop. This control is reminiscent of the popular Wii from Nintendo, belt, but also the mechanics of use.

The new helmet will be compatible with models of mobile Galaxy S6, covering the entire range, and the rest of the Galaxy S models released since then. At this point if they get to beat Google, whose proposal has hardly mobile in the market and, consequently, the absence of content is notable. Facebook has had no qualms about subsidizing studies of video games or movies that boredom does not reach its platform.

Samsung has traditionally been the big driver of Android. In the absence of mobile to teach, Galaxy Tab S3 has the best operating system of Google, lightness and a large catalog of applications, with the design for the usual entertainment brand. The sound has taken care with an agreement with AKG, screen reaches 9.7 inch but only 434 grams and fast loading. The creative aspect is enhanced with your stylus pen S. The manufacturer wants to use both for entertainment, with special emphasis in video games as for work. As a curiosity, have sealed an alliance with Staedtler pencils manufacturers, to make its still more precise pointer.

Galaxy Book, a new line, focuses on professionals. It is a hybrid between Tablet and computer (a convertible). You will leave with two 10.6 and 12-inch models, but in both cases with 10 Windows and processors from Intel, a way to not give up the productivity of Microsoft, but with a more casual and light design. They have integrated keyboard, great ergonomics, despite staying at a weight that is 650-760 grams depending on the size. Smaller than a laptop and with an estimated range of more than 10 hours. Both the S3 Tab and the Galaxy Book offer wifi connection compatible with high speed as 4G networks with contract with operator. Rear camera arrives at 12 megapixels and the front stays in five. Something more than the usual average in tablets and serves to keep the moment without having to use another appliance or do videoconferencing quality. The selfi remains mobile territory. These tablets are called to compete with the iPad Apple Pro and the Microsoft Surface.

It is striking that, in all cases, the charger will be USB-C, increasingly become the industry standard.

As it is often in this type of event’s unwritten rule, specific market arrival dates, they didn’t although it is expected to be in the spring, or price, which depends in many cases of oscillation of currency and promotions with operators.

The Chinatown in Barcelona

The relay has begun. With the same speed with which emerged the first ‘Chinatown’of Barcelona, centred on the axis of Trafalgar-ronda de Sant Pere wholesale textile trade, its activity is now disappearing. Asian vendors leave for tens to a polygon of Badalona, where they find more facilities and space. Some already have been replaced,mostly by business of catering and services, with an eye on tourism that runs through these streets that connect the Arc de Triomf and Urquinaona, heading to the Catalunya square. More than fifty empty premises in the three main roads await new entrepreneurs, while the neighborhood is disturbed by the possible commercial desertification of the area.

 

One of the young entrepreneurs who will prepare the opening of abusiness in what was the heart of the Barcelona ‘Chinatown’. He believes the ” potential of the district, characterized by their impressive centuries-old farms, with neighbors, office buildings and many comings and goings of travelers. Their story takesway to become topical: he sought and it felt local by the neighbourhood of Sant Pere to open a store of biological food, but he ran into the restrictive plan of uses of Ciutat Vella (where you can find the full paquistanis and closed the tap to the meal), which left him without a license, and had to think about a plan B.

 

The restrictive plan of uses of Ciutat Vella takes many entrepreneurs to local searchon the other side of the axis of Trafalgar, already in territory of the Eixample
The natural search was across the street from Trafalgar (land border) and try your luck in the Eixample, more permissive for the time being. After verify the exodus fromthe Chinese wholesalers and call dozens of posters of rent, he stumbled across an Asian businessman to mean moving and took the initiative before the local to reach the market. A space, Biobarri Méndez Núñez, 18-, which is personally decorated with natural woods, and which will open its doors in May. His wants to be a space of neighbourhood, but it is not the common note in the area. Steps away is Scooter Soul,a local renovated with charm to rent motorcycles and bikes to the traveller who comb through Barcelona.

 

Its head, Diego Bustos, carries a year in Trafalgar seeing how “all Chinese are” and gradually “movement”, people looking for venues, times with falling price occurs. Spaces of 80 to 150 meters are offered between 1,000 and 1,600 euros in general. Whatdoes not open, in any case, are new wholesale business.

 

The Chinese owner of Lile SCP is the last survivors of Trafalgar, with almost thirty lowered blinds that have left under minimal commercial activity. The man, who defends himself in Spanish, don’t know if resist or go. “Everyone will be Badalona, but there is a lot of competition, large ships and more and more expensive,” he says. For now, he wants to resist until gender of the store, because it has much merchandiseand “increasingly less sold”. Certifies it that a client of the Garraf, who works at street markets and confesses to come increasingly to Trafalgar. “This was more comfortable for me, but now that most are in Badalona I’m mostly there because there are much more gender.”

 

A historic businessman of the area and that he led the Association Esmoda, now inactive, it assumes that the shaft is in “suspense”, suffering because buyers who camefor price are disappearing (prefer the polygon). When the ‘Chinatown’ hatched there was controversy for the quality and price of their imports and unfair competition,but after more than one decade contributed to generate a flow of buyers who wentinto a few other shops. Now there is fear that the next step is the commercial wilderness. “Here many things you can do”, adds the businessman. But at the moment what comes are hotels in buildings that are empty, and “coffee shops in the Netherlands”.

 

In the ronda de Sant Pere, with a dozen Chinese shops closed, it confirms this trend.The next local open will be a Món Ibèric massagers. In recent times, had proliferatedthe supers run by paquistanis, up to five in a small stretch. Also the cafés or restaurants even in adjacent streets. Miquel, a neighbor with many years in Méndez Núñez,believes that the district now lives more expensive to tourism. “They have washed her face and is more secure,” says, witness of the change. “The Chinese were calm”, summarizes, and now there are uncertainties.

Applying the virtual reality to mobile

Next year will be key to show whether consumers embrace the virtual reality. While makers of virtual reality helmets, face their first Christmas campaign, the first test to determine which host have these products. Consulting firm Canalys has made the first estimation: this year will be sold approximately two million units of glasses of high range, a figure that will grow to 20 million devices by 2020.

The forecast is that, by 2020, 20 million of high-end devices are achieved, canalys estimates that Sony has marketed the order of 800,000 units of the PlayStation VR, glasses which only work with your PlayStation 4 console. “Sales could have been much better if Sony had not had to delay the launch until October and had no problems to meet the demand due to shortage of screens Oled”, explained in Canalys. In fact, Sony is not making a powerful campaign of marketing because of its inventory problems.

The Japanese manufacturer, which relies on that virtual reality will open a new era to the gaming industry, is positioned so as leader of a fledgling market, ahead of HTC lives and Oculus Rift, two virtual reality glasses that work with high-end personal computers. Canalys estimated that HTC, which has reduced 100 euro up to 799 euros the price of his glasses, has sold this year half a million units, while Oculus, property of Facebook, has sold around 400,000 devices.

Along with the hulls of high-end, there are viewers for mobile Samsung and Google, these three manufacturers waged the battle in the high range, with helmets of high performance that enable an immersive experience. However, the high price and scarcity of content are barriers to its adoption.

The outlay is considerable. Helmets are moved in a price range of between 400 and 800 euros, to which must be added the necessary hardware to be able to use them: an in the case of Sony PlayStation 4 console or a computer of high range in its competitors.

VIEWERS, THE ALTERNATIVE
In addition to these glasses, there are virtual reality visors which operate coupled to mobile, as the Gear VR Samsung (from 100 euros) and Google View Daydream ($80).

Video games will have a crucial role in attracting the first consumers to virtual reality, since this creates a world immersive amending the gaming experience.

In addition to the games, both virtual reality and augmented reality – it overlaps information or images type holograms in a visualization of the real world – promise to revolutionise sectors such as health, tourism and health. See what executives like Mark Zuckerberg, CEO of Facebook, or Satya Nadella, Chief Executive Officer of Microsoft, who are convinced that these technologies will result in a revolution that will change our view of the world.

While Facebook opts for virtual reality, Microsoft committed to augmented reality. Hololens glasses are available to application developers by $3,000.

2017 bring us a lot of very expected games

By 2015, we expected many games that, for various reasons, disappeared from the calendar and went to 2016. Quantum Break, The Division, not Man’s Sky, Zelda WIi U, Star Fox Zero, Homefront: The Revolution, 4 Uncharted… The trend has remained in this 2016, with some already delayed major title, as Scalebound, the exclusive Platinum Games for Xbox One. We want ahead of the news, we get the crystal ball and we pulled to the pool to see which games may be delayed to next year.

Since its introduction last autumn, Detroit: Become Human has become one of the titles to consider for the catalogue of the PS4. Behind him is David Cage, responsible for Beyond Two Souls and Heavy Rain during the past generation. In his peculiar way of telling stories now gets fully in science fiction and the implications that would have artificial intelligence in society. It was presented during the last October and is expected to occupy a place of honor at the next E3, but we fear that 2016 is a date too early for this project and that we have to go 2017 to enjoy it.

Dishonored 2 leaked a few hours before its official announcement during the E3 of 2015 but that not removed him absolutely nothing of importance. The continuation of the adventures of Corvo and his new companion, Emily, is one of those titles that promise to shine with their own light within the catalogue of the new generation consoles, though its development has not shed new lights for several months. The initial plans of Bethesda was to throw it to the spring of 2016, but a few months that begins, there is still no date firm. However, and according to the pace of the current generation of consoles, most likely that Bethesda was too optimistic with their valuations and Dishonored 2 to finish going to 2017.

With Dragon Quest we have a very broad guidance window that closes may 27, 2017, date in which close the events of the 30th anniversary of the legendary series of Japanese role-playing games. It is safest to Dragon Quest XI, both in its version for Nintendo 3DS and PS4 (of the supposed for NX better not talk), we arrive through 2017, especially if we speak of the West. In Japan could still have any hope of that out along this 2016, but Square Enix usually distance a few months releases in different regions when it comes to Dragon Quest.

Final Fantasy XV already is one of the games with one of the longer development in the history of video games. We should not forget that the germ of this title is in Final Fantasy XIII versus and that this was announced during the presentation of the PS3, in 2006, a decade ago. Finally last year we enjoyed the first beta, called Episode Duscae, which revealed many of their qualities, but also many problems that needed to be solved. It is assumed that March 31 (end of the Japanese fiscal year) Square Enix will make an important announcement about this game. The forecast is to come out this year, but could still go to the first months of 2017.

Gears of War is one of the most powerful franchises available in Microsoft for its Xbox brand. Surprised everyone with a first absolutely brilliant game that, to some extent, marked the way for his generation and up to three sequels that helped to consolidate the brand and turn it into an absolute reference of video games on Xbox 360. Gears of War 4 will become a reality that is intended for Christmas of 2016, but seeing what is happening with the Xbox One exclusives may well end up turning it into one of those titles that have to be delayed a few months to finish polishing details. The border of the consumption of the festivities is a sweet too tempting to let it pass, but the trouble in the deadlines that we have experienced in recent years already make us wary of anyone.

Merchandising, how can be defined?

In all process of purchase, there are two key elements to facilitate the output of the product, packaging and merchandising.

Although this is not the ideal section to speak of the container, you will yes I’d comment that it is a fundamental element to stimulate the customer towards the purchase of our product. And speaking of the container, I mean also to the packaging, which is neither more nor less than the design of the container (color, typography, illustrations, photographs, etc.). Therefore, the manufacturer, which will be responsible for giving the pro-duct of those elements that are more valid for easy commercialization, will have to place special emphasis on this aspect.

But you will also have to pay special attention to merchandising, although in this case it will have the collaboration of the Distributor.

Merchandising can be defined as a set of techniques that are applied at the point of sale to motivate the Act of purchase of the most cost effective way, both for the manufacturer and the Distributor, at the same time satisfying the needs of the consumer. The influence that has on sale which the product is placed in one or another space is completely unproven. If the product is not placed in the correct place decreases noticeably its ratio of sales. This fact has forced to enhance the figure of the trade marketing, figure that has a high profile within the distribution.

Merchandising seeks to optimize the handling of products by choosing locations suitable depending on variables such as: quantity, time, place, form, on the one hand, and shop windows, counters and linear, and the interior architecture, on the other; and the grouping of products «magnet», «complementary», premeditated purchase and impulse products. It can be differentiated between two types of merchandising: the permanent and temporary.

But if important is the placement of the product, no less important are the means to make known its position, or what we would call POS (the place of sale advertising). The POS is which will allow us to differentiate ourselves from competitors and that we will facilitate seducing the consumer towards our product when making your choice of purchase. But the POS is not limited only to exhibitors, booths or digital displays, but that management at the point of sale of the own pro-duct can function also as an effective instrument of advertising communication and, why not say, of feeling experiences.

Given its importance, the advertising in the point of sale deserves by itself single a chapter apart, but at least comment that the manufacturer has that have very in has the location geographic of the Center at the time of place such advertising. The reason is simple, the way of thinking of them consumers is different, by what your perception of the message also will be different depending on the place and, of the same form, also will be different its way of Act. I.e., the way to attract customers to our product will be different at each site. That Yes, we can never forget what those elements that differentiate our brand from the competition.

The same happens with the merchandising. The truth is that this has no reason to be uniform over time, or in all geographical areas, since there are times and places in which this action can provide better results.

There are many benefits that the merchandising offers from the strategic point of view. These include the following:

  • Change of the concept of «dispatch» product «sell».
  • Reduction of the time of purchase.
  • Conversion of cold areas in places with life.
  • Empowerment of the rotation of products.
  • Replacement of the «passive» «active» presence.
  • Use the most of the point of sale, due to the following aspects: the pro-duct out to meet the buyer, buyer is just like in the point of sale, the environment, the comfort to catch products, decoration of the point of sale, the ‘service’ in general that receives, the colors, the music, etc.
  • Power «products magnet» point of sale (those have difficult rotation due to its peculiar characteristics, but we are interested in sale).
  • Creation and coordination of an adequate communication at the point of sale.